Amadea Fast Query V2
New version of the targeting, counting and strategy solution for marketing professionals

May 2008 - Paris

ISoft presents its new version of Fast Query, online software specialised in the instantaneous targeting, counting and marking in giant customer databases.

The new version of Fast Query was developed by ISoft in order to respond even better to the growing demands of operational needs of marketing services and to be ever closer to the use of professionals in this sector.

Fast Query V2 Users

Fast Query V2 is conceived for marketing professionals specialised in the definition and extraction of target populations in marketing campaigns.
Fast Query is especially adapted for customer targeting in very big data volumes, as is the case of the framework of marketing campaigns B to C.
Very easy to use, Fast Query V2 requires no knowledge of programming or computer science.

Advantages and capacities of Fast Query V2

Fast Query allows marketing professionals to very simply and very rapidly realise targets in their customer databases. They have instant access to results, at every stage of their targeting. Fast Query allows them greater efficiency, productivity and flexibility. The marketing sector and the expectations of its professionals evolves rapidly. To respond effectively to this progression, Fast Query adapts very simply to new strategies, to new markets and to corporate evolution (new partners, new channels of communication, etc).

Principal characteristics

• Access to a Fast Query server is done from a web browser and demands no installation on user computer
• Interactive queries are built with simple drag drops
• Real time view of all the intermediate counts and associated statistics;
• Graphical creation of cross tables and immediate selection of any subpopulation;
• Mark instantly whatever the data volume;
• Simple and rapid extraction of the selected population.

Principal innovations of Fast Query V2

Fast Query was reviewed to respond more precisely to the specific expectations of professionals responsible to define target populations in the framework of marketing campaigns. The new version proposed by ISoft is even closer to the use of marketing professionals.

Exchange, sharing, archives

The new version of Fast Query has been improved to facilitate group works allowing notably :

• The sharing of data, targets and queries by several users;
• The exchange of queries, tables, etc. between administrators through integrated e-mail;
• The archiving of the totality of marketing campaigns already made in a historical file;
• The refined management of user access rights over objects and data.

Inviting

In order to facilitate the work of users, the design of the new Fast Query interface has been totally reviewed and improved to be even more intuitive and inviting.

The hierarchical organisation present in the interface has also been reviewed : arranged in tree form, the objects can be regrouped by capability or by theme. This arrangement facilitates marketing professionals who can then organise their work and makes their browsing faster and more comfortable.

In order to respond to the high expectations of marketing professionals who are pressed for time, the new version of Fast Query allows the direct expression of queries as duration time from dates.

Effectiveness and productivity

In order to allow marketing professionals to save time and increase their productivity, Fast Query allows query modification at all the stages of targeting.

Fast Query also allows the very simple import or replacement of lists of values. Professionals may also directly reuse external value lists.

Fast Query V2 offers its users direct and immediate access to the totality of values through its help function for input and rapid search.

Fast Query integrates management of campaign returns and allows simple and total automation of the whole of the chain of information processing.